Overwhelmed? This will help you breathe out.

May 28, 2021


It was exactly one year ago.

The lockdown was in full bloom.
The stress went through the roof.
The crisis management sessions filled my team's calendar.

But somehow, amidst fear and uncertainty and extreme ups-and-downs, we got a dream.

We wanted to put together a set of tools that will make sure this kind of stress will never happen again.


We imagined a way of living and working in which disruption (whether it is COVID-19, a new competitor, a change in technology, an economic crisis, or simply a new boss) would never again catch us off-guard, leaving us tired, hopeless, overwhelmed. 

Over 3,000 people helped us deliver this dream to reality. 

Practitioners all over the world participated in our research, tested all 9 tools, shared their feedback on visuals, wording, feel.

Over 3,000 people agreed that the title of "Chief Reinvention Officer" is not something you need to get from others - first, you need to claim it for yourself.

"The Chief Reinvenvention...

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What would you say to your 20-year-old self?

May 21, 2021


What would you say to your 20-year-old self?

If you had a chance.
What advice would you give?

A few years ago I had an opportunity to answer this very question in front of thousands of people.

I was given the honor to serve as a graduation speaker at Hartwick College - my own academic home, my alma mater.

This was (by far!) the hardest talk I've ever given in my life. I never prepared this hard. I never felt this much responsibility. I never got this nervous.

But once I remembered myself 20 years earlier, sitting at my own graduation with a cap and gown, filled with anxiety and anticipation, it suddenly got clearer. And calmer. And more focused.

I told my 20-something-year-old self that change is coming faster than I could ever imagine. I shared that only one year after graduation, I would be married. That 3 years after graduation, I would be a mom. That 5 years after graduation, my father-in-law would kill himself. 

I spoke about the ups and downs of life...

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Why some companies and individuals soar during crisis - while others suffer?

May 14, 2021


I live for a good "underdog" reinvention story, and the story of Miro is definitely one of those.

On January 11, 2020, Chinese media reported the first novel coronavirus death, a sixty-one-year-old man. In the months that followed, the world suffered millions of infections and mourned hundreds of thousands of deaths from what became known as COVID-19.


Suffering struck many organizations, communities, and livelihoods as well. In the United States alone, 30 million people filed for unemployment by May 2020. Century-old companies, passed down for generations, disappeared seemingly overnight. Entire careers vanished.


Yet, as in every global upheaval before, the suffering went hand in hand with courage. Medical professionals worked unimaginable miracles to save the infected. Grocery workers packed food for all to eat. Bus drivers continued to connect the communities. Businesses took on the chaos and fought to make lives a little bit easier or a lot.



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Three podcast episodes to pay attention to right now

May 07, 2021


I don't know about you, but I love a good podcast on a slow Saturday morning.

So, today I have three episodes for you to choose from - all packed for extra value and insight.


IF YOU WORK IN A CORPORATE SETTING, whether for-profit, non-profit, or any other organization, or are currently between jobs, this episode is all about professional reinvention.

We talk about the trends disrupting the future of work, simple tools to help you transition in this pandemic economy, and much more:



IF YOU ARE A CONSULTANT, TRAINER, OR COACH, this just-released episode on how we grew our business by 477% in 2020 is the right fit for you.

Here, I wanted to be very specific on which trends are disrupting the consulting industry right now - and how to use these trends, rather than be their victim. In the US alone the consulting industry shrunk by nearly 8% in 2020, but our growth rates are proof to you that it does not need to be your number. Listen here now:


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Yes, it is incredibly lonely.

Apr 30, 2021

I don't know about your experience with reinvention, but for me, it has always been an incredibly draining job.

You get tired of non-stop firefighting.

You can't ever seem to get buy-in from your peers, bosses, or clients, who all have their own agenda.

You keep struggling to get traction with changing your organization - or that of your clients - for the better.

And through it all, you feel completely and utterly alone.

That was me for a long long time.

Until I decided that I absolutely must build a community of reinvention practitioners so that we all have a place to go to when we feel tired or confused; when we need to pick somebody's brain and find a new hack; or when we simply have something to celebrate - and want to be with people who understand a hard-won battle.


At first, my reinvention family was an informal, private affair. 

But the further we went, the more clear it became how needed and amazingly powerful (as professionals...

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Reinvention in my grocery store?

Apr 23, 2021


I love love love finding a good reinvention story. I hunt for them everywhere: in books, articles, at professional conferences. I roam social media searching for them with the tenacity of Indiana Jones in pursuit of ancient treasures.

So, imagine how excited I was to find a reinvention story in a grocery aisle while shopping for toothpaste.

Behold, a reinvented deodorant!



Here's what's new: traditional deodorants are packaged in single-use plastic, which goes to the trash at the end of use.

The new reinvented deodorant comes with a stainless steel case, which you can use your entire life with different refills - the refills are packaged in recycled plastic.

Essentially, this turns your deodorant into a subscription - increasing consumer loyalty while offering new value to the consumers looking to limit their ecological footprint.

This kind of plus-plus solution is exactly what makes for a...

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Taking a shower 🛁

Apr 16, 2021


I get tons of questions about business and reinvention, but one of them is surely the most frequent.


"How often should I reinvent?"

Here's my answer. Reinvention is like taking a shower. 


If I don't take a shower on a regular basis, I begin to stink. The same applies to our products, processes, leadership practices, and business models. And the same for our careers and competencies: if we don't reinvent on a regular basis, we begin to stink.


So, how do we take a metaphorical shower? How can we reinvent regularly - before we are forced to do so by COVID-19, new competitors, new bosses, new regulations, new customer expectations.


Here are my three secrets to making reinvention a habit.

Secret #1: Allocate specific "protected" time to reinvent

You know the drill: if it's not on our calendar as a "I am not canceling this," or a must-have, it will simply not get done. We have to put things on a calendar, we have to...

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How to leverage chaos as a competitive advantage

Apr 13, 2021

There is no debate.

The world is changing so fast and disruption is all around. Does that feel like a threat? Why not use chaos as a competitive advantage, instead? How can we turn crisis into a resource?

These are the topics we covered in the most recent episode of the #WorkTrends podcast - starting with one key question.

What is chaos?

I believe that to conquer chaos, you must first understand what it is. And here is my take on this difficult issue: chaos is not an absence of order. It's a presence of more than one order.

Now, what is your relationship with chaos? Hit "reply" and let me know your greatest take-away from this podcast - and the questions you want me to answer in the future.

Can't wait to hear your response.



Dr. Nadya Zhexembayeva helps companies such as Coca-Cola, Kohler, and IBM turn change and disruption into an opportunity.

Want to join our amazing reinvention community? Grab this FREE 85-page...

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Call me

Apr 02, 2021

Here is the deal: it’s not that easy to surprise me.

No, I have not seen everything there is to see on Planet Earth. 

I have never been to Australia.
I was spared from war and violence.
I don’t know what dragon fruit tastes like (to be honest, it kind of freaks me out).

But after living on three continents in two different political systems, working with countless organizations doing what I do, getting me genuinely amazed is not an easy task.

However, when the Managing Director of a successful 14-year-old consulting company announced that he quit and took on a whole new never-before role barely 2 weeks into our reinvention course, I was seriously surprised:

What surprised me was not the intellectual reasoning behind this decision. After all, I have been championing
 the idea that every organization needs a Chief Reinvention Officer for a good half-of-a-decade.

[My logic is simple: many years ago when the speed of change was bearable, when the volatility and...

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We are not stupid. Nor scared. We are just tired.

Mar 26, 2021

How's your 2021 going so far?

For me, it's an intense calendar-is-double-booked kind of start of the year, filled with speaking, facilitating, and consulting.

But wherever I turn lately, wherever I speak on reinvention, or work with a company on their turn-around, I get the same question...

"How do we deal | combat | prevent | address | handle resistance to change?"

I got it two times today - once while teaching an introduction to reinvention and then again looking at advanced reinvention projects with the current and future Certified Reinvention Practitioners.

There is no one answer to this question - there are many custom-made answers for many different reasons why people resist change.


So, the first thing to do is to assess why people resist change in the first place - in your company or at your client organization.

Not long ago, we ran a short poll asking people what is the number 1 reason people resist change in their companies.

We gave 5 options:

1. The...

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