I am sitting at the airport in South Korea, wondering how can I convince you to take the time and join me for a new live online Masterclass.
I am thinking of a story to tell.
Or a clever tagline to entice you with.
Or a piece of data to feature that will show you how useful this virtual get-together gonna be.
But all of it seems like a cheap marketing trick.
And we are talking about life and death here – quite literally – life and death of your organization or your career.
As I am writing these words, a client is waiting on WhatsApp to get help with a list of disruptions that only a few years ago would be unimaginable.
US-China (and the whole world) trade war.
New breakthrough technology making his products absolute.
Every kind of threat of ecological disaster from climate change to the catastrophic...
I am not going to lie.
Seeing headlines like this one make me cringe:
There is no question that we are due for a good crisis.
After all, just like nature’s seasons, the global economy is cyclical – and we’ve been in the longest period of growth since 1854.
It’s time for a recession.
It’s not a matter of “if.”
After a long summer, winter IS coming.
So, the real question is not whether recession and disruption are knocking on our door.
The real question is: How do we prepare?
To answer this question, my team and I went through tons of research that looked in-depth at the lessons learned from the past.
What we discovered (with no surprise) is that in the last economic recessions about 17% of all publicly traded companies did not survive.
What was, however, surprising – and very exciting – is that about 9% of the companies not only survived, but THRIVED.
In other words, if you...
You know that horrible feeling.
You’re working hard: trying to improve things, bring results, do the right thing.
But you feel like you’re stuck.
Your company is resisting.
Your customers keep changing on you.
Your competitors are throwing you curveballs left and right.
Your suppliers don’t get on board.
And now the upcoming recession is all over the news.
You keep pedaling and pushing but don’t get any closer to the desired outcome.
You feel exhausted, frustrated, and alone. And it keeps getting worse and worse.
Why is this happening . . . and how can you move forward without closing your eyes and waiting for things to “magically” get better?
That was exactly what drove our team as we committed to writing “Titanic Syndrome: Why Companies Sink and How to Reinvent Your Way Out of Any Business Disaster.”
We wanted to make sure you have an easy-to-follow toolkit that will help you deal with today’s...
A few years ago, a celebrity chef opened a pizza place near my house.
I’m not really a “celebrity chef” kind of person because I don’t tend to care if someone uses artesian water or features a special salt menu instead of the regular stuff.
But, I love me a good old pizza… …so my husband, our 15-year-old daughter Lila and I went to check the place out.
As we looked over the menu, we were hopeful. No weird ingredients, but the prices sent all the right signals. The pizza was about four times as much as a standard pizza, so surely they were going to rock our worlds.
When our pizza came out, it looked the part.
But… the taste was disappointing.
It wasn’t bad… but it wasn’t great… it was just a pizza. And that was EXACTLY the issue.
There was nothing to justify the higher price. The celebrity chef just decided that he “could” charge more, so he did.
It’s no secret a well-done reinvention can completely transform your business – and life.
Heck, maybe you’ve thought about changing things up . . . only to get tripped up by all the things you know you’d need to do. Things like…
… among other things.
Kinda makes you wanna hide in a closet when you look at it that way, right? Especially when you’re busy doing your current job, running a business, rocking a side hustle, parenting, and much more.
As someone who’s been in charge of many reinvention efforts, I’ve learned to break down the entire process into simple...
A few days ago, I had a very funny – and very honest – conversation.
We were having a virtual coffee with a client executive talking about reinvention tools and resources.
We talked about the need to go deep.
We complained about the world’s obsession with quick fixes.
We discussed the danger of simplification.
And then – in a split of a second – all that great philosophy went out of the window and the real life (with all its crazy schedule and competing priorities) took over.
“I know there are TONS of resources and tools to take me to the next level. But I can’t handle a lot right now. So, if you could give me just ONE, I would so appreciate it.”
I know the feeling oh so well.
No matter how much I want to go deep and wide every day, some days it’s just all too much.
And on those days I don’t need a lot – I need THE one answer.
So, I gave him my answer with zero hesitation – and then went on to record...