Turbulence is here to stay. 

We use science to help you turn it into opportunity.


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33% of businesses will die in the next 5 years. 

This book is here to make sure you don't go down with them.

Yes! I want the FREE 85-page preview!

33% of all business will disappear in 5 years.
47% of all professions will become unnecessary in the near future.

(That's BCG and Oxford University talking, not us.)

The goal of this book is to give you new skills before your old ones become irrelevant

75% of all transformation efforts fail.

(This does NOT have to be your number.)

If any of the following rings true, you can't afford to ignore this free resource

You’re tired of constant uncertainty and disruption

You are a high-achiever - but the constant fire-fighting is making any real breakthrough impossible.

You are ready to go from fighting one crisis after another to getting ahead of the disruption and using it to your advantage.

You need to turn resistance into buy-in

You want to transform your business - or that of your clients - but face endless resistance from the team, partners, or customers.

You want to go from inertia to engagement and say good bye (once and for all!) to the tired "We've always done it this way."

2020 has woken you up

You see the fragile nature of your current business or career path. You want to find a new way forward that can safeguard you and your family against economic uncertainty. 

Theory is no longer good enough. You need pragmatic field-tested tools that work - and a community that helps you stay focused.

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This is not your ordinary book


9 Field-Tested Tools

Including a bonus insert of 25 business model reinvention cards, perforated and ready to use.

5 In-Depth Cases

Plus additional examples from 118 companies from a wide range of countries and industries.

A Global Community

The book is co-created 3,000+ reinventors from over 40 countries - ready to help you with best practices, ideas, and lessons learned.

Reinvention Academy

A mindset. A method. A movement.

Join the amazing change leaders who already trusted Nadya to help

Hi, I am Nadya

As a child born in the collapsing Soviet Union to the survivors of the government prosecution, I have committed my entire professional life to figuring out how do we all not only survive - but thrive - in any disaster.

My 25 years of research made it clear: today, this ability is needed not only to a select few, but to every single one of us.

As the world is becoming more volatile, uncertain, complex, and ambiguous (hello, VUCA!), we need to make reinvention the new fundamental literacy skill of the 21st century.

Good news: you CAN grow your reinvention muscles. All you need is the right mindset, right toolset, and right skillset.

The Chief Reinvention Officer Handbook: How to Thrive in Chaos is here to help YOU make reinvention your super-power.

Download this free 85-page preview today and get ready to ride the waves of change - rather than get crushed by them.

Dr. Nadya Zhexembayeva

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We are on a

To provide one billion people with strong resilience and reinvention skills so that they can ride the waves of change, rather than get crushed by them.

This book is a big part of the mission.

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