A few years ago, a celebrity chef opened a pizza place near my house.
I’m not really a “celebrity chef” kind of person because I don’t tend to care if someone uses artesian water or features a special salt menu instead of the regular stuff.
But, I love me a good old pizza… …so my husband, our 15-year-old daughter Lila and I went to check the place out.
As we looked over the menu, we were hopeful. No weird ingredients, but the prices sent all the right signals. The pizza was about four times as much as a standard pizza, so surely they were going to rock our worlds.
When our pizza came out, it looked the part.
But… the taste was disappointing.
It wasn’t bad… but it wasn’t great… it was just a pizza. And that was EXACTLY the issue.
There was nothing to justify the higher price. The celebrity chef just decided that he “could” charge more, so he did.
It’s no secret a well-done reinvention can completely transform your business – and life.
Heck, maybe you’ve thought about changing things up . . . only to get tripped up by all the things you know you’d need to do. Things like…
… among other things.
Kinda makes you wanna hide in a closet when you look at it that way, right? Especially when you’re busy doing your current job, running a business, rocking a side hustle, parenting, and much more.
As someone who’s been in charge of many reinvention efforts, I’ve learned to break down the entire process into simple...
A few days ago, I had a very funny – and very honest – conversation.
We were having a virtual coffee with a client executive talking about reinvention tools and resources.
We talked about the need to go deep.
We complained about the world’s obsession with quick fixes.
We discussed the danger of simplification.
And then – in a split of a second – all that great philosophy went out of the window and the real life (with all its crazy schedule and competing priorities) took over.
“I know there are TONS of resources and tools to take me to the next level. But I can’t handle a lot right now. So, if you could give me just ONE, I would so appreciate it.”
I know the feeling oh so well.
No matter how much I want to go deep and wide every day, some days it’s just all too much.
And on those days I don’t need a lot – I need THE one answer.
So, I gave him my answer with zero hesitation – and then went on to record...