Today feels particularly heavy.

Here, in the US, COVID-19 deaths have surpassed 100,000 mark - all while we are trying to make sense of horrific deaths due to police brutality and racial profiling.

Around the world, questions about the future of humanity continue to emerge with great debates about reinventions of the economy, ecology, society - and at the same time the feeling that we'll waste yet another crisis keeps showing up.

So, as I had a particularly tense morning, my daughter reminded me of my own words delivered 2 years ago at a college graduation ceremony.


"Mom, you shared how much you and our entire family went through in just a few years. Life, cancer, suicide. Change is coming, mom. But you are ready."

So, today I want to share with you (and re-watch myself) those 16 minutes.

Perhaps, they will help me and you get ready to face tomorrow:

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Dr. Nadya Zhexembayeva helps companies such as Coca-Cola, Kohler, and IBM turn...

Last week I invited you to reimagine the very definition of the word "reinvention."

(As a community of reinvention pioneers, we better know the answer - and lead others to it!)

Thanks to a huge wave of answers (and a very heated discussion in our private Facebook group, which you are welcome to join), I have a new multi-faceted definition for you to react to with further edits, critique or support - just hit reply:

But today's topic is not what reinvention is - but when should we reinvent, exactly?

In their book "Stall Points," authors Matthew S. Olson and Derek van Bever show that once a company gets to a major stall in its growth, it has less than a 10% chance of ever fully recovering. 

That means we have to reinvent before that moment arrives - but how do we know when we are about to hit?

For a few years, I've been searching for an answer to this question with no result.


So, in 2018 my team and I decided to start our own research -...

As COVID-19 continues to demand a new way of living, working, and evolving, reinvention seems to be all the rage.

Articles are suddenly asking for reinvention advice. Amazing management thinkers are hosting podcasts on reinvention. We get more interview requests and have shared the tools of reinvention with more students than ever before.


But what is reinvention, exactly?

Two years ago (when our global community was much smaller), I asked this exact question to many of you - and with many debates and iterations, you helped me develop this definition: 

As our tools grew and practice in real-life companies, communities, and non-profit organizations multiplied, it became clear that reinvention is about a system that can sustain constant change:

And now I ask for the power of collective intellect once again. What definition of reinvention would you give?

What kind of vision of reinvention would be most useful right now?
What kind of concept can we bring to the world to...

This month the inaugural class of Certified Reinvention Practitioners will be hosting a series of free LIVE sessions covering a wide range of reinvention topics.

We call this fantastic journey our Reinvention Booster Series - with no registration required as all sessions are held inside our private Facebook group, Reinvention Society. 

Best of all: the very first session is happening today!

Here is the schedule and topics for you to mark your calendars:

Thursday, May 7th, at 2 pm US est:
"Why We Need Disruption" by Gary Graham (South Africa) 

Saturday, May 9th, at 10 am US est:
"Reinventing to Create Enduring Value" by Jim Merhaut (USA) 

Tuesday, May 12th, at 12 pm US est:
"My 3 Reinvention Essentials" by Ina Kukovic Borovnik (Slovenia) 

Wednesday, May 13th, at 3 pm US est:
"Getting Over the Fear of Reinvention" by Sonia Di Maulo (Canada) 

Friday, May 15th, at 2 pm US est:
"Reinventing Management Systems" by ...

If one thing is clear as we are all working on the effects of COVID-19 is that reinvention is all around us.

And for the part 5+ yeast, we've been getting ready. Even more so in the last year.

In 2019 we've launched our Certificate Programs - first, we've graduated the pilot class of the Certified Reinvention Practitioner program, and then started the pilot class of the Certified Reinvention Coach program. 


Our inaugural class of Certified Reinvention Practitioners is an amazing group of consultants and executives from Slovenia, South Africa, Kazakhstan, Mexico, Canada, and the US. Everyone who's graduated has seen a tremendous change in their lives - personally and professionally - and their experience and hard work laid a foundation for a brand new profession: reinvention.


Now (with tons of urging from the global reinvention community), we are ready to run our second Certified Reinvention Practitioner Program!!!  

But here is a catch.  

Not every workbook will be...

I am sure you've experienced this before.

It was perhaps a very ordinary day. 
A perfectly usual moment in time.
A decision made in passing, nearly by accident.

And yet, something monumental happened.


The world shifted. And looking back, you can trace it all to that very moment.

For me, the last time it happened was on October 29th, 2019.

In between intense meetings and packing for yet another trans-Atlantic flight, I wrote a quick email and hit sent.


And a new profession was born.

9 people decided to join our very first, pilot Certified Practitioner Program. 

There were no pre-recordings. No clear structure. Not even a webpage. 

Only blind trust that together we'll allow the art and science of reinvention to emerge - and commitment to fight against the urge for quick fixes, easy answers, and template solutions.


Together, we've developed new tools. Started new projects. Went through incredible personal and professional losses. Recorded many wins.

Together, in...

It's Thursday - time for my traditional Reinvention Weekly.

I am supposed to say something bright, or informative, or useful - or share some big news.

My team has prepared all kinds of great things for me to share.

There is only one problem.

I don't feel it.



I am staring at my computer screen for more than an hour feeling this mix of sadness and joy and despair and inspiration, trying to find something useful to say.

Something that would worth you opening this email.

Something that gives more than it takes.

Something that matters.



And if I am truly honest to myself, there is only one thing.

Thank you.



Thank you for showing up. For trying. For crushing it. For failing.

Thank you for looking uncertainty straight into the eyes - and still going on.

Thank you for being human.

Thank you for giving yourself a break - and letting others do the same.

Thank you for sewing masks, pivoting your business, showing up to exhausting Zooms, posting inspiring stories, messaging me those...

As COVID-19 continues to invite change and disruption into our world, I send you and yours my warmest regards.

Here, in our virtual reinvention land, we continue to work on REINVENTION SUMMIT replays with Day 6 still to be produced - soon, I promise. Internet troubles botched the recording for Day 3, but 4 full days of recordings and materials are waiting for you here>>>


A surprising and ironic thing happened to me while working on the SUMMIT, but first I need to give you a background story.

For many years, our global tribe has been working on bringing mindset, toolset, and skillset of reinvention to the masses. 

In 2019 alone, we served more than 86,000 people with mostly free materials, articles, videos, workshops, and reinvention labs - and made a huge effort to bring a tool-filled accessible filled-tested book to the masses.


The problem? Nobody wanted to publish our book.

Time after time, we got the same response: that reinvention is...

No matter where you are right now and how the new COVID-19 reality looks like for you, I am sending you my warmest wishes.


This is not a sprint - this transformation we are all experiencing is a marathon.

So, my big hope is that you're taking care of yourself and your community - and giving yourself permission to grieve, to appreciate, to discover (and to occasionally skip some of those Zoom-Skype-WhatsApp-Hangout meetings that seem to multiply at the exponential rate)!


Here, in the reinvention-land, things have been incredibly busy.

We've run a 2-week free Reinvention Summit, organized a 2-day reinvention bootcamp for 200+ entrepreneurs in crisis, and provided countless hours of coaching for companies in need.

We are still producing the videos and putting together resources from the Summit for all of you to use (no email or login needed) - most of the talks are now ready for you to watch here>>


But to make your life easier (as there are...

There is no question that COVID-19 is a major disruption for all of us.

The level of uncertainty is through the roof.

And if you are anything like me, you got plenty of data, articles, and insights on what's going on with the virus and its many impacts on our lives.


So, today, I don't want to speak about the virus itself - but instead share nine COVID-19 reinvention stories to give us a chance to breathe in, get some hope, and even an occasional smile.


So, what amazing reinvention are happening today?


#1 In France, the luxury conglomerate LVMH—which owns Louis Vuitton, Christian Dior, and Celine - now produces free hand sanitizer for hospitals that desperately need it:

#2 In Ireland, the country’s health regulatory body is now testing the 3D-printed ventilator that came from an open innovation project that only took 1 week to develop a prototype:

#3 In Germany, Audi has made a...