Celebrating 10 years on the market
Reinvention Academy was the first to make the business case for continuous, proactive reinvention as THE strategy for winning in the turbulent 21st century
As of January 2025, Reinvention Academy and our global reinvention movement have touched 1,097,510 people in 48 countries.
And we are just getting started.
Traditional management practices were crafted for stable times & now fall short
Reinvention Academy brings you tools & strategies tailored for today's hyper-volatile, disrupted, and uncertain world
Our Story
Our global reinvention movement started in 2007 when Dr. Nadya Zhexembayeva served as the Coca-Cola Chaired professor of strategy and sustainability at IEDC-Bled School of Management, an executive education-only business school in the Slovenian Alps.
On a dare from her Executive MBA student, the CEO of a major agriculture company, Dr. Nadya launched a consulting business helping companies reinvent to protect their market position and prevent future disruptions.
By 2014, the Reinvention Agency could no longer accept new clients and had a 2-year waiting list - and that’s when the clients asked Nadya, “If you cannot come fix us, then teach us.”
And the Reinvention Academy was born.

New market conditions require new tools
Most managerial theory — along with tools and practices we use in business every day — have been created for a relatively certain, low-volatility world.
That world no longer exists.
At Reinvention Academy, we research, develop, field-test, and teach tools that have been specifically designed to survive and thrive in a perpetually turbulent world.
The Titanic Syndrome Test
Allows you to diagnose the level of change-readiness in your organization — or that of your client — and form recommendations for improvement
ToTo Matrix
Helps you get absolutely clear on the criteria for successful reinvention and allows for team alignment around the common goal
The Reinvention Map
Shows you 15 different directions for possible reinvention (including product, process, and business model reinvention) and provides ways to make a solid decision on what to choose first
Business Model Reinvention Cards
Give you 25 different business models to choose from for you or your clients — along with best exercises to use to make an intelligent choice
Seven Pillars of Reinvention
Provides specific elements needed to build a system that allows your company (or that of your client's) to reinvent ahead of the disruption — again and again
STELLAR Strategy Canvas
Allows to combine discipline, consistency, and flexibility when planning in the age of uncertainty and extreme volatility
Join the incredible change leaders who already trusted us to help
Ready to start your Reinvention journey? Grab a free resource today
FREE BOOK
Get a free 85-page preview of the award-winning bestseller “The Chief Reinvention Officer Handbook: How to Thrive in Chaos”
FREE TOOL
Download “The Future-Fit Framework” — your one-page multi-purpose power tool to simplify and accelerate strategic change today
FREE TRAINING
Join our crowd-favorite FREE live event — the Easy Reinvention Lab (over 10,500 professionals already tried it!)
The crew behind the curtain
Meet Our Executive Operations Team
Dr. Nadya Zhexembayeva
Chief Reinvention Officer
A true lover of business, a recovering academic, and the idea-engine of WE EXIST Reinvention Agency
Vladimir Jernovoi
Chief Financial Officer
After 13 years in engineering, logistics, and retail industries, Vladimir put his MBA to use and co-founded WE EXIST Reinvention Agency
Olga Veligurska
Director of Partnerships
Building connections and creating synergies with reinventors around the globe
Veronika Vilnevchits
Chief Operating Officer
Edtech professional with 10+ years of experience in project management, marketing, and customer relations. People person.
Darina Buklaga
Program Manager
Strong background in internet marketing and project management. Excels in coordinating and executing programs at Reinvention Academy to achieve impactful results
Alina Klimakhovich
Product Manager
Bringing a wealth of experience in business development and IT, Alina enhances and expands the product line, ensuring they remain cutting-edge and digitized.
Meet our faculty team
Dr. Nadya
Zhexembayeva
Founder & Chief Reinvention Officer at Reinvention Academy, USA & Kazakhstan (Founder)
Gary Graham
Gary loves partnering with people and organizations to reinvent their impact, reach and performance.
He likes to end with the beginning in mind and often leaps before he looks 👀.
Nurdan Tokoz
Nurdan collaborates with organizations to overcome obstacles to performance and productivity and establish systems for change and continuity management. She focuses on behavioural change as essential for sustaining transformations and organizational resilience amid disruption.
Sonia Di Maulo
MA, CRP, Fractional Chief Reinvention Officer, Harvest Performance, helps founders & their teams bring their visions to life. Passionate about living a purpose-driven, human-focused, and joyful life