So often I hear that reinvention is not practical. 

It's just too out there.
We have KPIs to reach - and with reinvention, there is no guarantee of tangible results.
It's a nice-to-have, but not a must-have.
It's just too abstract.


What does it even mean?!?!?

So, let me tell you what it means for me, personally, today.

I am typing these words at 3:34 am on a location with a difficult client.
I just got back to my hotel room from the office.
I want to sleep.
But I am in the middle of an intensely-lit city.
And the sun is coming up soon as well.
What a girl to do?


Introducing my personal reinvention hero:

A coat hanger. Yes. A hanger.

Reinvention is not just a mindset or a skill-set, it's a way of looking at the world and a way of living in this world.

And once you invite reinvention into your life, you discover the beautiful freedom of endless versions of the same item, product, company, community, career.

It may come in a form of a turnaround of a multi-billion dollar client - or in a fresh...