Resistance to Change? We Have a Cure for That.

Uncategorized Sep 11, 2020

My days have been filled with a lot of meetings and questions - and there is one question that seems to pop all over the place.

To be super honest, I was absolutely sure that this year, the crazy uncertain COVID-19, fire, social unrest, economic stress, political upheaval year, this question will not be among the issues.

After all, this year is THE year of change.

But somehow, not everyone is on board - because the number one question I still get today is this one.


"How do I deal with resistance to change?"

The omnipresence of resistance and avoidance of change is supported by hard data.

A research team at the University of Toronto surveyed 1,000 American and Canadian knowledge workers (all employed and with college degrees) to assess their attitudes towards change and innovation.

In addition to measuring “drive to innovate,” the scientist looked into things like “grit” and “openness to risk” across two countries and three age groups (under 35, 35 to 44, and over 45).

While the drive for innovation among participants varied from 14% to 28%, only two of the six different groups measured broke the 25% mark. Willingness to take a risk was even more telling: at best, 19% of your company is willing, with some age groups dipping as low as 11%.

Change? No, thank you.


Resistance to change is central to what I call "Titanic Syndrome."

It is a particular individual or organizational disease whereby companies and their leaders bring about their own collapse due to arrogance, excessive attachment to the status quo, or sheer inability to see and adapt to the new and emerging reality.

Titanic Syndrome claimed the lives of many companies and destroyed many careers.


So, what do we do to protect ourselves, our teams, and our companies from this disease?

It all starts with awareness.  

Taking an honest look in the mirror and recognizing the hold Titanic Syndrome might have over us is the first step in the right direction.

Name it to tame it. Right?


And the good news is that we have a whole set of resources to help you with this task:

A. An in-depth (but fun and complete with worksheets) review of what Titanic Syndrome is;

B. A 15-question diagnostic tool to assess the level of risk;

C. A set of video lessons to guide you through the cure.


All of it is a part of my free 85-page preview of the upcoming book, The Chief Reinvention Officer Handbook: How to Thrive in Chaos, waiting for you to download right now:




Ready to turn resistance to buy in?

Then it's time to download the tools, roll up your sleeves, and start dealing with this beast head-on.



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Dr. Nadya Zhexembayeva helps companies such as Coca-Cola, Kohler, and IBM turn change and disruption into an opportunity.

Want to join our amazing reinvention community? Grab this FREE 85-page preview of my new book and you are in: https://www.learn2reinvent.com/handbook

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