Crisis is in the air.
Coronavirus is raging, the market is crashing, oil prices crash means the entire countries are now on a verge of bankruptcy.
What are we to do?
In the last few days, I got calls from 3 different CEOs from very different countries, industries, and environments, all asking me the same question.
"What should I say? I don't know what to do yet, it's too uncertain, so what should I say to my people, my investors, my partners?"
Hearing this question brought me right back to 2015.
I was working with a company in crisis trying to survive while the whole industry was struggling.
Amidst sleepless nights and intense projects, I noticed one peculiar thing.
He was (and still is) a very bright, kind, and effective person.
But here, he would consistently raise his voice and become agitated and unproductive with seemingly reasonable questions and requests.
So, I asked him what's up.
"I don't know what to do. I don't know what to tell them when they all come to me...