Stop Calling It “Innovation”


I have always loved the word "innovation."

I love its power, its energy, its promises. 

I love what this word can bring to the world, to our organizations, to our lives.

So, imagine my shock when I discovered that this word means something very different to the vast majority of employees on planet Earth.

It took me a while to get over myself and stop pedaling this word over and over again.

All I needed to do is a touch of compassion - and putting my audience (and not myself and my "perfect" opinions) at the center of attention.

And that's exactly what my latest article is about - published by Harvard Business Review:

I hope it can serve as a catalyst for some much-needed conversations with your colleagues or clients - and I would love to get your feedback (good, bad, or ugly).

It's hard to believe that one word can make a difference. 

I hope the research and the examples I offered in this article will convince you otherwise.



Dr. Nadya Zhexembayeva helps companies such as Coca-Cola, Kohler, and IBM turn change and disruption into an opportunity.

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