It's Here

Uncategorized Sep 03, 2020

There is very little that the world can agree on these days, but there is one thing everyone seems to agree on: The world is in desperate need of reinvention.

We all know at least some bad products and less-than-perfect processes.

We all see opportunities for small improvements and big breakthroughs.

So, why don’t we make them?


I've been struck by this question for years - as a strategy and sustainability professor, as a crisis management consultant, as a citizen of the less-than-perfect USSR.

I used to think that facts and figures and research held all the answers.

If only we could produce a more non-disputable fact.

If only can draw up a more convincing slide deck...

You've been there, right?


What I discovered, however, is that people resist change mostly because they don't know how to change.

They are born reinventors - all of us are - but we are educated out of it.

Our schools glorify perfect answers - not messy and difficult questions.

Our companies reward predictable results - not daring experiments.

Our media use such words as "disruption" and "chaos" as threats - not the opportunities to let go, improve, reinvent.


So, I am on a mission. A one billion mission, to be precise.

To give one billion people strong resilience and reinvention skills so that they can ride the waves of change, rather than get crushed by them.

I hope you will join this mission.

And boy, do I have a big easy way to get started - a gift, months in the making!


A whopping 85-page-long book preview of our forthcoming Chief Reinvention Officer Handbook: How to Thrive in Chaos is ready for you to download!!! 

Every marketing expert (along with my wonderful team members) warned against releasing so much of the book, after all, it includes:

1. A whole new research-based introduction on why change is NOT a project

2. A groundbreaking section on what chaos is (because you cannot conquer chaos if you don't understand its nature)

3. Two fully-usable tools - the Titanic Syndrome Diagnostic and the updated STELLAR Strategy Model

4. One of my favorite business cases of all times

5. And it all comes with a series of FREE video lessons on how to use the tools


WHY would we give all of it away?


To make resilience and reinvention radically accessible to all.

I hope you will join this movement.

Download this book today. 

Forward this article to others who really need to get better at change, chaos, and disruption.

Post this link on your social media.


We are just getting started.



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