This is One Perfect Metaphor

Uncategorized Sep 22, 2020

I am sure you've seen this photo.

Taken in Oregon, USA, on September 4th, it seemed so unbelievable many questioned its authenticity.

A group of golf players, going forth with "business as usual" while the wildfire ranges behind them.

Looks familiar?

For me, this photo serves as a perfect metaphor for what I see every day in personal and organizational life.

The world is on fire, the Titanic is sinking, yet we keep going.

What is this? Our stupidity? Apathy? Sabotage?

Why do we keep doing this?

It's easy to blame and judge and make fun of (believe me, I've done it enough times).

But in my experience, most people throughout the organizations keep going on with business as usual because there is simply NO alternative.

How often do you see your entire business - or that of your clients - set on fire, and yet some department keeps on with the outdated plan just because the company does not have any means for a quick pivot?

And that's exactly where our new book comes to play - complete with 9 tools designed to increase flexibility and resilience in your organization (and life!).

Among the tools, one has become an absolute favorite in our global community across different industries and organization sizes: The STELLAR Strategy Model + Canvas.

STELLAR is exactly the kind of tool that would allow you to adapt and pivot if the fire catches you off guard - while still giving you discipline and focus.

And this week, we are hosting a 2-hour live virtual Masterclass (complete with on-demand recording afterword) to make sure you know exactly how to use this tool with the greatest impact in YOUR life.

Better yet: the Masterclass is free with your pre-order of the book. 

Book + Masterclass for the price of one - how crazy is that?

All it takes is these three easy steps:

1. Pre-order the copy of The Chief Reinvention Officer Handbook: How to Thrive in Chaos from any outlet you prefer:



2. Send a copy of your receipt (you can take a screenshot or forward the order confirmation email) to Ania Brown at [email protected];

3. Get free registration for the masterclass and enjoy a pragmatic and fun training - which will be available as a recording if you happen to miss the live event.

I have no doubt you will leave our Masterclass with whole new energy and clarity.

Grab a book today - and I will see you on Thursday.


Dr. Nadya Zhexembayeva helps companies such as Coca-Cola, Kohler, and IBM turn change and disruption into an opportunity.

Want to join our amazing reinvention community? Grab this FREE 85-page preview of my new book and you are in:


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